I’ll help you connect with your customers, too.
Heather Rasumussen - Razz Yoga
Heather Rasmussen puts her heart into Razz Yoga. She has a passion for health and wellness and shares it freely with her members and her community. When the pandemic hit and her physical studio had to be shut down, Heather worried about her members. She worried about losing her connection with them and them losing the sense of community that makes her studio so special.
Heather knew it was time to update her website - it simply didn’t reflect what was in her heart. The feeling of welcome and belonging that members felt when they visited the studio was missing from the website. Heather also wanted to find a way to reach out in a more personal way to her members. Happily, there was a solution to both challenges.
I provided Heather with copy for her website that draws visitors in, makes them feel at home, and reassures them they are in the right place. The copy conveys the warmth and encouragement they will find when they interact with the studio - and Heather - directly.
In order to maintain the connection she had with her members, Heather agreed to send a series of relationship emails. These emails were not intended to sell or promote anything. They were simply intended to reach out to members, to let them know Heather cared about them, saw them, and wanted to continue to care for them.
Through these emails, Heather talked to her members about what they were experiencing. She related with them about the struggles of virtual school and gave tips to help moms and kids reduce stress. She shared healthy recipes and took time to educate her members on healthier choices they could make for the short and long term. In other words, she shared her heart with them like she always had, simply using a different medium.
“I am feeling all the feels. I ... sat down with my afternoon chai tea, opened my laptop and there were the emails!!! They are beyond what I ever dreamed of! It's like everything that goes on in my head when I think of my yoga family and never can put into words. Thank you so much. You truly have a gift!!!" - Heather Rasmussen
Heather was thrilled with the website copy and now feels her website reflects what has always been in her heart with regards to her business. The relationship emails resulted in levels of engagement that thrilled and surprised Heather. They were so successful that she has decided to make them a regular part of her marketing strategy.
Michelle Hunter - Michelle Hunter Creative
Michelle Hunter is the owner of Michelle Hunter Creative, an in-demand copywriting agency. She leads a small team with one focus - the relentless pursuit of excellence. Michelle’s clients know they will receive outstanding service and top-quality copy that supports their business’s goals.
Due to business growth, Michelle needed to add a staff writer to her team who could support her clients in the yoga and fitness space as well as other service-based businesses. Based on samples of my writing and our personal interactions, Michelle chose me to fill this role.
I quickly became Michelle’s go-to writer for a particular type of client. Clients whose business depends on creating a sense of welcome and reassurance. Clients who need to build trust and create a sense of community. When projects that needed that particular touch came in, Michelle turned to me to take them on.
"You're so good at capturing the client's voice, Marilee. You find the perfect words to communicate what they have in their hearts. I'm so grateful we are working together!" - Michelle Hunter
Michelle knew she could count on me to produce copy that would satisfy - and even delight - her clients. High-quality copy delivered with attention to detail and adherence to deadlines. Michelle was able to take on additional projects and increase her company’s revenue significantly.
As a result of the success of our work together, Michelle encouraged me to step out on my own and create 5H Copywriting.
Jennifer Martinez - Everything Just So
Jennifer Martinez is a curriculum specialist and creator of resources and online courses for upper elementary teachers. She is focused on creating and marketing high-quality resources to help teachers plan, organize, and simplify everything… just so.
Jennifer had been searching for her copywriting match for more than two years. She needed someone who was the perfect blend of excellent copywriting skills and upper elementary teaching experience. Dozens of interviews and multiple hires had left her frustrated and overwhelmed. Everyone with whom she talked or worked had either a love for writing or classroom experience, but none had both.
Until we met.
“From our initial meeting, I knew I had found my unicorn - the person I was convinced didn’t exist. She understood immediately what I needed, could relate personally to my audience’s struggles, and set a plan to tackle each task. Her work, completed well before the deadline, perfectly matched what I needed and required zero revisions.” - Jennifer Martinez
Jennifer learned she could count on me to bring my passions for writing and education as well as my commitment to excellence to every project, from ongoing blog services to copy to support course launches and product sales.